WE INSURE YOUR OPTIMISM
Travelers are known for insuring small businesses across the pond. For their UK launch, we put a positive spin on the industry’s usual yawn fest of fear mongering through the ethos: we insure your optimism.
A JOURNEY OF OPTIMISM WITH RICHARD REED
To show how optimism is key to thriving, we captured inspirational entrepreneur Richard Reed’s story, and recruited him to be the lead ambassador for our campaign. (Richard is the mind behind Innocent Smoothies.)