PLUME LABS - The Pigeon Air Patrol

Winner of 2 Cannes Lions 2016 (Bronze in Cyber and Mobile) + 8 shortlists

Also awarded at the Bima awards, Lovie awards, IAB, EPICA and Warc prize for social strategy.

How would collect air pollution data and make it accessible to everyone in the most noticeable way?

The answer:

The world’s first flock of pigeons who fly around London monitoring air quality, in real time, on twitter.

http://www.pigeonairpatrol.com/

FEATURED IN:

THE GUARDIAN     CNN      THE INDEPENDANT        WIRED       TIME      AL JAZEERA       BBC      DISCOVERY CHANNEL   WASHINGTON POST