PLUME LABS - The Pigeon Air Patrol
Winner of 2 Cannes Lions 2016 (Bronze in Cyber and Mobile) + 8 shortlists
Also awarded at the Bima awards, Lovie awards, IAB, EPICA and Warc prize for social strategy.
How would collect air pollution data and make it accessible to everyone in the most noticeable way?
The world’s first flock of pigeons who fly around London monitoring air quality, in real time, on twitter.