Winner of 2 Cannes Lions 2016 (Bronze in Cyber and Mobile) + 8 shortlists
Also awarded at the Bima awards, Lovie awards, IAB, EPICA and Warc prize for social strategy.
Our challenge was to raise awareness of an invisible and complex killer: air pollution.
But unless it is made personal (in tone as well as content) people won’t engage with pollution data.
The world’s first flock of pigeons who fly around London monitoring air quality, in real time, on twitter.