Kellogg's - Nutri-Grain 

Print, Digital OOH, Rich Media

The idea:

How would show people that Kellogg’s has used all their know-how to condense all the delicious breakfast ingredients (oats, barley, wheat and fruits) into a handy bar?

 Idea:

Squeeze in the best bits of BRKFST

A funny and delicious group of ingredients squeeze themselves into a Nutri-Grain wrapper by using really funny contraptions.