EVIAN - Roller babies

Viral campaign for the International Evian’s TV ad « Roller babies »

A full entertainment programme was created online, with 2 pre-launch viral movies, a Premiere, a Making Of, and interviews with the babies on YouTube, blogs and the new evian LiveYoung website.

18 millions video views for "Baby Break Dance" and 12 million video views for "Baby Moonwalk" on Youtube.

Cannes Lions 2010 - Silver (Viral Marketing)  

Cannes Lions 2010 - Silver (Viral Marketing)
 

Grand Prix (Interactive)

Grand Prix (Interactive)

Grand Prix (Viral)

Grand Prix (Viral)

Grand Prix (integrated)

Grand Prix (integrated)