Kellogg's - The Crunchy Knight
Ongoing, immersive social campaign with reactive, personalised response (including videos) to users interaction with the Crunchy Knight and the Crunchy Nut Facebook page.
The Crunchy Knight has taken residence and brought the gates down on the Crunchy Nut Facebook page – blocking users from getting their hands on their Crunchy Nut. The social content includes video posts from the Knight to users who dare to engage and challenge the Knight.
Crunchy Nut fans had also the opportunity to win a personalised Medieval pack of Crunchy Nut should they manage to get pass the Knight when he is caught away. One lucky winner may also win the Bowly Grail itself at the end of the campaign.